Fernco, a leading name in innovative plumbing, civils and drainage solutions, has made a strategic rebranding initiative, bringing its shear banded couplings under the unified Fernco brand, aligning with the company’s overall objectives and ensuring consistent and clear communication to customers.
In a move designed to strengthen the brand identity and streamline communication, Fernco has decided to transition the shear banded couplings from using Flexseal labels to Fernco labels. This decision is part of a broader strategy to provide a more easily recognizable brand experience for customers across all product lines within the Fernco group.
By unifying the shear banded couplings with the Fernco name, the company aims to eliminate potential confusion and ensure that customers can easily identify and trust the quality of Fernco products and become the go-to brand for all drainage solutions.
“Fernco has always been synonymous with innovation, reliability, and excellence in drainage, solutions. The decision to bring the shear banded couplings under the Fernco brand is a natural progression in our commitment to providing a unified and customer-friendly experience,” said Ryan Lockwood, Marketing Manager at Fernco.
Customers can expect the same high-quality and dependable products they have come to trust from Flexseal, now with a more cohesive and streamlined branding approach. The transition from Flexseal to Fernco for shear banded couplings is already in progress and will be reflected in all future communications, packaging, and marketing materials.
Fernco remains dedicated to providing top-notch solutions for plumbing, civils and drainage and water management challenges met in the industry.
