Since its inception, Fernco has been at the heart of the plumbing and drainage sectors, playing a vital part in shaping the way contractors repair and refurbish drainage and sewer pipelines.

With a track record stretching back years, we highlight our strong strategic relationships with  our merchants and distribution partners as a key reason for our success. Fernco has always been committed to supporting its builders merchant partners, working closely with them to shift with the changing demands of the end-users.

Over the years, we’ve aligned our business with our merchant partners, making Fernco easy to deal with and providing helpful tools and service offerings to ensure our resellers are completely equipped to maximise their opportunities.

When a merchant becomes a Fernco stockist, they’re not on their own. We have teams dedicated to supporting the growth of their business.

“Our ethos at Fernco is to always look for ways that we can add value to the businesses we work with.”
Lee Pashley, Managing Director

Investment in great people

We understand that the key driving force behind any great business is its people. We invest a huge amount of time in getting the right people on-board; people that care not only about the business and what it stands for but also care about our customers.

Here are some of the support team behind out business:

  • Customer service for a fast response to customer queries
  • Sales administration ensuring the sales process is smooth and pain free
  • Sales analysts – continually analysing customer sales to spot any potential issues early and work with you to rectify them
  • Business development focused on identifying gaps in your product profile
  • Training team ensuring your staff have the knowledge they need to sell
  • Marketing team to support product merchandising and helping you to create a link between your brand and ours
  • Technical team dealing with requests for technical information on your behalf

Largest range

By choosing to partner with Fernco our customers have access to the widest range of couplings in the Australia and New Zealand.

Not just that, but our innovation strategy ensures that we can provide solutions for more scenarios than any other coupling manufacturer.

Size Range: 23mm – any size (any everything in between)

Not just couplings

Our ethos of adding value to all of the businesses we deal with has encouraged Fernco to use our skills of pipe sealing and the movement of water to bring our customers new opportunities.

Not only do we have a strong PlumbQwik coupling and flexible drainage coupling range but we also offer innovations for the wider Plumbing, Civils & Drainage and Water Management sectors, such as:

  • Innovative internal pushfit couplings
  • WRc approved range of lateral connection Saddles
  • Wall, Gully and Tank Seals, as well as Puddle Flanges
  • In-line backwater valves and retro fit non-return valves
  • Access Points for soil stacks
  • Domestic channel drainage including slot drain
  • Flap valves and penstocks

Fernco Academy

Putting stock into branches is just the first phase in our partnership with new customers. After this, your teams knowledge of our products is of the up-most importance. And over the years we’ve developed merchant relevant training materials focused on:

  • Products and their applications
  • Site and project scenarios
  • Sales tips & tactics
  • Maximising profit
  • Best practice
  • Stock profiling
  • Becoming more competitive

We can deliver training in branch, at one of our local distributors or online at academy.fernco.com.au

Key benefits of Fernco’s online academy:

  1. Training that’s made bespoke for you and your products.
  2. A record of which staff have been trained and on which products.
  3. Performance reviewed by Fernco to offer additional support if needed.

Marketing Portal

We understand that when a merchant is dealing with a customer, they sometimes need product information, fast. We’ve created an online portal that provides you with all of the relevant technical, sales and marketing materials needed to run your business, available by secure login at portal.flexseal.co.uk

Marketing portal for merchant marketing teams

As a Fernco partner, you get access to your very own area of the Portal. Meaning, all of the materials created by the Fernco marketing team can be dual branded and readily available in your portal. Your team will have access to:

  • Images and videos
  • Brochures and flyers
  • Website descriptions
  • Social media images
  • Email footers
  • Press releases
  • Technical datasheets
  • etc

Fernco App

Find the product you need in seconds with the Fernco Product Selector App. When time is of the essence in a builders merchant, trying to figure out which coupling your customer needs to make a connection can be a stressful task. The Fernco App takes the time and stress out of specifying Fernco products by specifying them for you.

3 simple steps to find the coupling you need:

App Store Badge
Google Play Badge
findmy.fernco.com.au